In today’s crowded retail environment, your product’s packaging isn’t just protective, it’s a silent salesperson, brand ambassador, and loyalty builder. Here’s why investing in standout packaging makes sense for Walker’s Drinks:
Packaging Influences Purchase Decisions
- A 2018 U.S. survey found that 72% of consumers say packaging design directly shapes their buying decisions and 67% consider the materials used.
- Studies show glass bottle, label clarity and information presentation influence up to 42% of consumer decisions.
Eco-Friendly Packaging Is a Growing Expectation
- 37% of North American and 42% of European consumers have avoided purchasing due to unsustainable packaging.
- Globally, 82% of consumers, especially 90% of Gen Z, are willing to pay more for greener, refillable designs.
Shelf-Ready Designs Boost Sales
- Over 70% of FMCG purchase decisions occur at the shelf, making standout design essential.
- Retail-ready packaging reduces stocking labor while increasing visibility, boosting profitability.
Design Drives Perception and Emotional Response
- Consumers form impressions within 90 seconds, so visual fluency, color harmony, and recognizable cues matter.
- Branding elements such as logos, fonts and imagery shape perceived quality and inspire loyalty
Let’s make Walker’s Drinks unforgettable on shelf and in consumers’ hearts.